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K+M Pricing Method
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Thank You
We know that your home is one of your most valuable possessions. Thank you for entrusting our team to help you through this process.
Selling your home shouldn't be overwhelming, and we're committed to lovingly guiding you through each step of your real estate journey.
The King + Miller Team is patient, passionate and highly skilled. We're connected by our love of Maine and the people who call it home. Our business boasts impressive stats, but our true pride is in having the biggest hearts in the business.
Our time-tested process focuses on education, collaboration and facilitation for a seamless experience. We are excited to embark on this journey with you!
Sharing Your Home's Story
We embrace marketing your home as an opportunity to tell the story of life within its walls, helping buyers to fall in love. Multiple strategies are employed to maximize reach:
- Staging
- Digital Property Storybooks
- Professional Photography, 3D Tours, Floor Plans
- Print Ads, Signage, Multi Agency Networking
- Online Presence
Powerful Visual Elements
Staging is a powerful element in attracting buyers. This service enhances a buyer’s ability to envision themselves in a home. Our stagers delight in details that cultivate comfort and confidence - an experience sought by buyers and sellers alike.
Stunning professional photos, including aerials when appropriate, 3D tours and floor plans bring a clear vision of your home to life, strengthening confidence and desire for potential buyers.
Online Presence & Networking
King + Miller Real Estate's powerful personal, local & global connections result in your home being seen far and wide. Our sound reputation paired with our online presence means your home's visibility and reach is robust and respectfully regarded.
Putting It All Together
We are connected through stories, and the story of our homes is no exception. Through thoughtful property writeups and our cutting edge digital storybook platform, buyers experience your home in a unique, compelling way.
Lisa Bassett is our exclusive copywriter and content creator, telling the tales of homes for sale. Expression through copy and visual elements inspires her most, and sharing the stories of homes and the humans who live in them is where all of her creative stars align.
"I follow and read real estate listings from many agencies and there is no one that writes a better description than you. Hands down the best."
~Kristen H.
"Wow! That is a beautiful storybook, thank you so much! It brought tears to my eyes and you got a Zoey pic in. I don't see anything that needs to be changed."
~Julie G.
"Wow!! I loved this write-up, thank you so much. You're quite the wordsmith, coming from a fellow writer. I don't have any changes at all to make, it's really well-written!"
~Matt L.
Relationships with Trusted Vendors
The sum of our connections goes beyond expert personal guidance and powerful marketing. Our reliable relationships with an abundance of third party vendors weaves a thread of continuity and ease throughout the King + Miller experience.
If you have a need for your home before, during and after your real estate transaction, we will confidently connect you to a tried and true local vendor that you can trust!
Pricing Analysis
The following pages provide a comprehensive analysis of properties similar to yours. By reviewing the features of these 'comparables' you’ll be able to approximate your property’s ultimate selling price:
- For Sale properties
- Under Contract/Pending properties
- Sold properties
A Balancing Act
Looking at the properties currently for sale enables you to assess the alternatives that a serious buyer has to choose from.
Considering pending properties gives us the most accurate depiction of current market value.
Looking at properties that have recently sold enables you to see what home sellers in your area have actually received.
The goal is to set a listing price that maximizes interest among qualified & motivated buyers who will be willing to pay top dollar for your property.
Indeed, such buyers will be doing their own pricing analysis and will ultimately determine your property’s top market value.
True Value
Your home’s value is not determined by you, but by what the market is willing to pay. Your motivation and cooperation with your agent's expert insight cuts through the outside noise and allows
us to determine the best price. The right pricing potentially creates a multiple offer situation, allowing you to choose the best price and terms.
Consequences of Overpricing
The strategy of overpricing your property, knowing that you can reduce the price later, might make sense at first glance. However, it seldom works.
Here's Why:
- A high price on your property makes other properties more attractive, helping to sell the competition faster.
- Buyers will overpay for well priced homes but will not make offers on overpriced homes.
- Price reductions result in a "what's wrong with this house" mentality, diminishing buyer interest.
Overpricing the property causes the market to reject the price, resulting reductions + less returns overall.
Well priced properties usually have the greatest number of showings within the first 2 weeks of hitting the market.
When the list price hits the 'sweet spot', the listing often attracts more interest, which could result in multiple offers on your property.
Maximum market exposure is so important!
The 'Sweet Spot'
Suggested List Price
Based on this analysis, the recommended list price for your property is:
$595,000
This opinion or appraisal was prepared solely for the client, for the purpose and function stated in this report and is not intended for subsequent use. It was not prepared by a licensed or certified appraiser and may not comply with the appraisal standards of the uniform standards of professional appraisal practice.
KING + MILLER REAL ESTATE, Brokers | Info@kingmillerrealestate.com
Office: 207.805.3716 | kingmillerrealestate.com
417 US Route One, Falmouth, ME 04105